I often overlook the importance of first impressions when packaging my own art and craft items for shipping. So now I always try to remember that it’s very important to pay attention to the details. People DO notice! In fact sometimes the packaging can enhance the designer experience for your customer. Your packaging showcases your brand name, colours, professionalism, creativity BEFORE the customer reaches the product inside. A nice touch is to add a promotional gift inside. Depending what you’re selling it could be a discount code coupon off another of your products for you or a friend, a note introducing the customer to you and insights of your creative world and thanking them for choosing your product or a small gift sample of another of your products…the list is endless! Happy Creating!
If you would like to learn more about packaging and shipping your products, you can join my online course ‘Selling your art and crafts ‘The Essentials’ beginners course here.’ where there is a whole unit on packaging and shipping as well as umpteen other ideas to get your creativity flying!
Till next time… Happy Creating.
Vivien’s Creativity Lab